SEO master Course
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
Our SEO training program has been designed in such a holistic manner that it makes those students taking the course a thorough professional by the end of it. The SEO course explains how to use the perfect keywords, blog posts, social media, videos, image optimization techniques etc on the website pages, apart from teaching other off page SEO strategies. This SEO training program is totally job-oriented with more prominence being given to practical sessions.
By the end of the SEO course, the student would have worked on few real-time projects as part of his/her training program & would be able to start off a career as SEO Analyst.
SEO Module
- Introduction to SEO
- Keyword Research
- Planning
- Search Engine Optimization Tools
- Search Engine Optimization Problems
- On-site Search Engine Optimization
- Off-site Search Engine Optimization
Introduction
- What is SEO (Search Engine Optimization)?
- What is SEM (Search Engine Marketing)?
- Search engine (Google, Yahoo, Bing, Alta Vista)
- How search engine spider works
- Understanding Google Page Rank
Research
- Kewords research
- Brainstorming
- Keyword search volume
- Analyse competition
- What keywords to target
- Importance of keywords on pages
- Competitor keywords research
Planning
- Creating a SEO campaign
- Steps required
- Measuring the results
SEO Tools
- Google Analytics
- Google Webmaster tools
SEO Problems
- Dynamic & database-driven sites
- Flash, Images, Frames, iframes, JavaScript, & AJAX
On-site SEO
- What is on-site SEO?
- Title tags
- Meta keywords
- Meta description
- Other meta tags
- HTML tags and their importance
- Page contents
- Image Alt tags
- Image file names
- Internal links
- Anchor text
- Sitemaps
- Domain names
- URLs
- Copywriting for web
- Google guidelines
- Site navigation
- XML sitemap
- HTML sitemap
- Search Robots and Robots.txt
Off-site SEO
- Getting listed
- Link building
- External anchor text
- Effect of link popularity on Google PR
- Link building techniques
- Google Base and product search
- Getting listed on Maps
- Google Places
- Yahoo Local
- What are web directories?
- Best techniques to get listed on directories
- Search engine submission
- Importance of blogs
- Social media site
- News site
- Networking sites
- Conversion rate
- Social Media Strategies
SEO training in chennai
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