Search Engine Optimization Works
While most search engine companies try to keep their processes a secret, their criteria for high spots on SERPs isn't a complete mystery. Search engines are successful only if they provide a user links to the best Web sites related to the user's search terms. If your site is the best skydiving resource on the Web, it benefits search engines to list the site high up on their SERPs. You just have to find a way to show search engines that your site belongs at the top of the heap. That's where search engine optimization (SEO) comes in -- it's a collection of techniques a webmaster can use to improve his or her site's SERP position.
In this article, we'll look at two SEO philosophies: the white hat approach and the black hat approach. We'll also learn about some of the problems webmasters can encounter when trying to satisfy both the visitors to the site and search engines.
Initial Research, Audit, and Analysis
SEO always starts with research, audit, and analysis. Every client is different, every website is different, and every industry is different. This is why the best SEO firms are hesitant to make predictions or give guarantees–there are too many variables, and what worked very well for one client may not work nearly as well for the next. Good SEO firms don’t have a set formula for producing results, but rather are experts at solving problems and overcoming challenges. Like early explorers, they may not know exactly where they are going, but they know they’ll be able to figure it out. But as the Norwegian explorer Roald Amundsen prepared well for his successful expedition to reach the South Pole, a good SEO firm also prepares well so as to avoid doing a lot of work but never reaching the intended destination. Standard activities centered around initial SEO research, audit, and analysis include.
Keyword Research
Identifying and researching keywords to identify those which will produce the best results for the client once good rankings are achieved. The ideal keyword is searched for a lot, is relevant to the client’s business, and is not being targeted heavily by competition.
Google Analytics analysis.
Reviewing past performance through Google Analytics or another web analytics tool may reveal positive or negative trends and opportunities for improvement.
Google Webmaster Tools analysis
Likewise, being able to review a client’s history and current status in Google Webmaster Tools may bring opportunities to light, as well as potential technical issues with a client’s website, such as a penalty that could be negatively affecting rankings.
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For More Continue Readinge : http://www.forbes.com/sites/joshsteimle/2014/05/02/what-does-an-seo-firm-do/
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